When BlackBerry introduced the BlackBerry Passport the company was widely mocked for the odd design. Some people called the Passport "weird," while others predicted it would fail. It looks like BlackBerry is getting the last laugh, as the BlackBerry Passport has been recognized for its innovative design. The Passport received a design award from Red Dot Product Design 2015.
Sometimes it is good to think outside the box and take risks. The BlackBerry Passport is a result of serious risk taking and bucking the trends. It is not as popular as the iPhone, but it did play a part in turning the company around. People love the Passport despite its square design.
BlackBerry’s Passport won the “Red Dot: Best of the Best” for its innovative design. The coveted award is conferred only to those products that are far superior to the other existing products on all aspects. The award, which also is a seal of quality, is sought by many products, but only 81 products belonging to 31 different categories were able to get it this year.
Sometimes it is good to think outside the box and take risks. The BlackBerry Passport is a result of serious risk taking and bucking the trends. It is not as popular as the iPhone, but it did play a part in turning the company around. People love the Passport despite its square design.